New Media Signal

Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World

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The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now…

A Day in the Life of Robert Scoble - The Future of Social and Consumer-Generated Media | Media Relations Blog - Misukanis & Odden

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So, between Lee Odden losing his camera in the bay, and my failure to bring a charger to town, this will be less-than-visual post. Feel free to Google for a stock photo image of Robert Scoble, if you want the full…

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Disney’s Duncan Wardle and the Future of Public Relations

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“The Future of PR: How New Technologies Will Transform the Way We Communicate
Duncan Wardle, VP of Global Pr for Disney Parks begins with a classic “Googlezon” 7 minute video (EPIC 2014) laying the groundwork for…

Obama’s Bad Bump (and how we can learn from it)

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By all accounts, Barack Obama had the Democratic presidential nomination in the bag two weeks ago. All he had to do was come close in states like Ohio, Texas, and Pennsylvania, and coast to Denver this summer. But his…

Evergreen Magic: How To Make News When There’s No News

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“Evergreen Magic: How To Make News When There’s No News”
This session is being introduced as PR for the “little guy”. That’s apropos. After a series of case studies highlighting all the great work Disney…

Six Tips for Better Media Relations

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By Bill Arnovich, Media Relations Specialist. 
Everyone in public relations knows that good publicity is the best advertising. A well placed article, a positive radio show or the right interview on TV are all what good…