New Media Signal

Conversation marketing is still marketing

simoncollister.typepad.com12 comments

Buzz phrase of the moment seems to be ‘conversation marketing’. I’m not sure where I came across it. but I have a feeling it was the Microsoft/Federated Media campaign that ran/is running in the US. Well, correct me i…

Simonsays: Why measure at all?

simoncollister.typepad.com13 comments

I spotted from Twitter that a number of people were heading along to the Chinwag event on social media measurement last night. I couldn’t attend but look forward to reading the reports and thoughts of those that…

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Simonsays: “Blogger “pitching” is not going anywhere”: discuss

simoncollister.typepad.com6 comments

“Techno Marketer”, Matt Dickman, pointed out last week:”Blogger “pitching” is not going anywhere. Bloggers are gaining
influence and share of voice in media. The key for PR efforts is to
choose bloggers that truly fit…

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Internet and Ideology Part 1 - Politics

simoncollister.typepad.com8 comments

Yesterday I posted about the ideological shift in politics, economics and society that occurred during the transition to modernity 200 years ago and comparing them with changes occurring now as we entered a period of…

Simonsays: Technology = boring?

simoncollister.typepad.com2 comments

So I was miffed I didn’t get sent an advance copy of Clay Shirky’s new book Here Comes Everybody.

But James Cherkoff over at Modern Marketing has a great quote from the book:"Communication tools don't get…

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